Announcing an event with international A-listers in the lineup may seem like an impressive achievement for Australian retailers.But when the beauty giant Mecca announced Gwyneth Paltrow As keynote speakers at the Virtual Wellness Summit, Mecca Life, their normally loyal customers rebelled.
“Paltrow and Goop make a huge amount of false information and make money by preying on women’s anxieties,” said Dr. Nicky Stamp, a cardiothoracic surgeon and writer, on the event’s Facebook page. I am writing in. “Every time we support this action, we allow it to continue. Mecca has always been a female champion. Now that women are at risk, you step up to the plate Would you like to cancel this horrific event or expose an Australian woman to her nonsense? “
Stamp comments have received 384 likes so far. This is more than 100 more than the announcement itself.
“Selling cosmetics is one thing, but rowing a woo like this is another,” said another in more than 300 comments. Wu, an Australian slang term for scientifically questionable, new-age-adjacent beliefs and customs, was a common theme. “If you keep rowing this dangerous Wu, I’ll move my business elsewhere,” one commenter agreed, and a third described Paltrow as “an unqualified merchant of Wu.” Did.
With each scroll, more and more customers shared the same feelings. “What are you doing here in bee venom therapy, a pseudoscience that heals vaginal eggs?”
Mecca We have a selection of controversial Paltrow wellness brands, Goop, less than 6 months. 2018, Goop Settled the proceedings To sell jade eggs that are sold for vaginal insertion.Paltrow also confessed Bee stings on purpose, Promoted vaginal steaming, And confirmed her this week Covid-delayed “Goop Cruise” I’m back on the agenda.
But her notoriety intensified in early April, thanks to Vogue’s video of her highlighter-tanned sunscreen. In the area where my nose and sun really hit. “
To ensure the effectiveness of SPF You should use about 1 teaspoon on your face and neckOr 7 teaspoons for the whole body.
The internet and dermatologists have blamed the video. Advanced estheticians and British “skin influencers” Caroline Hirons leads prosecution“Instagram has 7.5 million followers,” Paltrow said. US Vogue has nearly 10 million subscribers on YouTube and millions more on Facebook and Instagram.
“This SPF section may have done more to reduce the proper use of SPF since sunscreens became widespread in the 1980s, especially in demographics aged 18-34,” said Hirons. Mr. says.
Mecca, Goop’s only Australian purchaser, told The Guardian Australia that he had booked Paltrow for a virtual event before Vogue’s video popped up. “In addition, Mecca has always advocated the importance of wearing SPF,” said a spokesman, pointing out Goop’s statement on sunscreen repulsion.
“Gwines has sunscreen all over his face, but the video has been edited for timing and doesn’t show the full application,” Goop said. “We are very supportive of Goop’s SPF and always advise our dermatologists to find the one that works best for them.”
Mecca is one of the largest players in Australia’s multi-billion dollar beauty market. The retailer has a reputation for customer relationship management and digital innovation. The brand’s Facebook group, Mecca Chit Chat, has 41,200 members who exchange recommendations, connect beauty, and discuss quarterly sample boxes for customer loyalty programs.
However, some commenters argued that the event was a step too far for the brand. Makeup artist Bridie Valetini told Guardian Australia that she was shopping in both Mecca and her major rival Sephora, but said, “I’m more interested in ethics and if the event continues, I’ll be with Mecca. We won’t be shopping together anymore. ” Another member, a 33-year-old nurse, promised, “Tell your family and friends why you think you should avoid it.”
Despite criticism, Mecca defended their decision to include Paltrow in their event. On Facebook, the brand said: “Beauty and wellness have different meanings for different people … our schedule [of events to launch Mecca Life] Carefully curated to provide everyone with something new, interesting and innovative. “
Many complainers have mentioned their status in Mecca’s Beauty Loop Loyalty Program. Joe, a 39-year-old “Tier 2” member (meaning she spends $ 600 to $ 1,200 a year in the company), responded to Guardian Australia Mecca by saying, “I didn’t address anyone’s concerns. “. Paltrow’s “fake” isn’t worthy of the platform, she said, and as the event progresses she won’t shop in Mecca anymore. “Personally, I think I have to cancel.”
However, Mecca maintains that position. “The statement we made on social media reflects our position on the event,” said a spokesman. “We are working on an upcoming event for the reasons outlined in a statement aimed at providing our customers with different perspectives on beauty and wellness.”
Mecca Life’s second keynote event is a panel hosted by Grace Tame of the Australian of the Year.
‘Unqualified peddler of woo’: Gwyneth Paltrow event sparks customer revolt at beauty retailer Mecca | Beauty Source link ‘Unqualified peddler of woo’: Gwyneth Paltrow event sparks customer revolt at beauty retailer Mecca | Beauty