Quick Guide to Affiliate Marketing – for Beginners

Do you like the sound of earning money even while you’re asleep? That’s precisely what makes affiliate marketing such an attractive prospect for so many people. It allows people to start monetizing their content no matter what they’re writing about or publishing, and it can generate income even when you’re not active and working at your computer.

Let’s dig a bit deeper into some of the basics of affiliate marketing for beginners.

Choosing your project 

There are thousands of affiliate marketing programs, including, which mean that wherever you are and whatever you want to publish online, you can find something to suit your website.

You should choose affiliate programs based on what you focus on – so if you’re focusing on pet products, choose programs which allow you to advertise and link to similar products on your website. Every time a visitor clicks through and makes a purchase, you’ll get a cut of the profits.

Build your audience  

This is understandably a key part of any successful project which is driven by other people visiting and viewing your website. The more people you can attract to your website, the more chance you have of making more sales, and therefore more money.

Once your website is up and running and you have your affiliate links set up, you can start to promote your website more on social media and by linking up with other websites and exchanging guest links.

Consider other features such as video content, live social media videos, or online competitions which can all help to drive more traffic to your website and generate more sales.

Be authentic  

While it might be tempting to flood your website with links and beg your visitors to go and make a purchase, this is rarely ever successful.

People are becoming more savvy online in terms of spotting ‘spammy’ websites which are packed full of sales links and pitches. In addition, search engines are becoming more sensitive to this type of pushy content, which will also bring down your ratings and make it more difficult to market your website effectively.

You are more likely to have success focusing on just one or two products that you genuinely trust yourself, rather than trying to advertise twenty different items or services to your audience.

In addition to being genuine about the way your advertise products on your site, you can help to build trust between you and your audience by offering helpful advice via a blog or video channel.

Keep it related  

By trying everything together and focusing on one or two specific and related issues, you can grow an audience which is genuinely interested in what you have to say and share. It also makes it easier for you to rank higher in the search engines, and have more sales success with your affiliate links.

For example, gaming websites could link to other sites like, while a health and fitness website would have more success finding other related websites such as food, exercise and wellness platforms.

Have open channels of feedback and communication  

Allowing feedback from visitors to your website enables you to improve the features as well as giving your viewers more of what they want to see.

If you know what your audience wants, you can offer them more relevant links, information, products and services which will increase the chances of them following through with a click or purchase and driving up your sales and profits.

You can encourage feedback and communication with your audience by having a regular schedule of emails, or setting up a forum or message board if suitable.

Do what you enjoy  

When you focus on things that you actually like, or enjoy using, it makes it much easier to market these to others and speak from first-hand experience. You can also link up with other people who are able to speak first-hand about the products or services, allowing you to offer genuine insight into what you’re encouraging other people to buy.

This will also ensure that your project is always driven by an authentic passion, which in turn will be obvious to your readers who will appreciate the unique perspective you can bring to the table.

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