‘Puts Albury on the map’: what a huge supermarket means for a small city | Food

WA huge smiling strawberry welcomes you at the entrance. We are enthusiastic about collective expectations, as Leg Monbassa designed the Colossus of Rhodes. Considering the size of the place together, the traffic volume of the legs will recede.

Children eat free bananas at the playground, parents drink latte, and in the distance, meander through the granola section at a price facing a row of fresh donuts. The family stands in the cold of dairy products and challenges each other to inhale the most foot-stimulating European cheeses. There is a pavilion dedicated to potato varieties named “Spud Pavilion”.

The official opening of the Harris Farm Market in Albury began in late January on a mildly sunny Friday.

I also seemed crazy: buy half price d’Affinois in bulk.Awkwardly squeeze allegedly imperfect abo ($ 8 per kilo) And they are lotus); And convince yourself that a $ 13 bottle of Basil Sugo is a reasonable purchase.

The true Harris Farm manager remembers this day easily as an opening.

The new supermarket may sound mediocre, but the small location of Olbury Wodonga has about 100,000 people, and stores like this are important. In particular, an experimental shopping model designed to emulate the world’s largest market, housed in a former Bannings of 4,400 square meters, Harris Farm co-CEO Luke Harris costs about $ 10 million. It is said that it will take.

Code Red: A cozy strawberry at Harris Farm in Albury. Photo: Anton tree

Some are economically measurable. According to Harris, the Albury store employs about 150 people and is sourced from “hundreds” of local producers. Carrick Gill-Vallance, General Manager of Albury Business Connect, agrees that this is a “massive” economic injection.

There is also sightseeing. Leonie Oaks, 59, visited a friend who took her to the best places in Albury. An art gallery, a botanical garden, a river walk, and now Harris Farm. She was impressed. “I live near Leichhardt [Harris Farm]”She says. “But it’s more like an Easter show food hall than a vegetable shop.”

A grocery store that impresses urban dwellers was once unimaginable. When I moved here from the city center of Sydney 10 years ago, I felt like I was immersed in a food deprivation tank. Hungry Jack’s was probably Albury’s sixth best restaurant, and Daisy’s baked potato spud was the best food in town.

Contrary to the “Empty Eskey” campaign, my partner and I visited Ashfield, Lakemba and Newtown on a trip to Sydney and packed a frozen bag full of industrial tubs of pastitzi, mock meat and garlic dips ..

We weren’t the only ones, but now “you don’t have to go to Melbourne or Sydney to shop, it’s all here,” says Gill-Vallance. It “puts Albury on the map”.

These reactions were exactly what Harris was looking for when he chose Albury as the place to experiment with all his food and Waitrose-style luxury supermarkets. “I call [the Albury store] The lighthouse on the hill, “he says. “This is what we are aiming for.”

It’s correct to think that the enthusiasm for a “shopping experience” designed by large retailers, whether lighthouses or not, may not be shared by everyone.

“It’s good that the duopoly of supermarkets is competitive, and it’s also good that we’re promoting container reuse,” says Amanda Cohn, Deputy Mayor of Albury. “But they are still a large corporate chain and many of their products are imported from abroad.”

Gill-Villance says some local business owners are “quite worried.” Two local companies declined to comment on this work. I understand their concerns. Prior to Harris Farm, he visited seven different companies at weekly grocery stores. Since then, I haven’t spent a penny on any of them.

Luke Harris says his intention is not to “put in boots” but to support local businesses. When they founded Albury, a colleague suggested that Sydney-based salt meat cheese join as a supplier. Harris went with local producers such as Murray Reverse Smokehouse and Mirawa Bread instead.

“The easiest thing to do in a rural town is to use local food,” says Harris. “It shocked me that Coles and Woolworths had been here for 100 years and missed it.”

When a large chain store opens in a fairly small city, some small businesses can adapt or suffer. Still, Gill-Valance says, “It’s competition, and competition is healthy.” In particular, “Australia’s region is being considered nationally to catalyze it, both in the state and in the federal. [post-pandemic] Economic recovery “.

Of course, in most cases it’s a really good store.

29-year-old Emma O’Donnell has visited twice. “This store hasn’t really affected my life,” she says. “But I like dips.”

‘Puts Albury on the map’: what a huge supermarket means for a small city | Food Source link ‘Puts Albury on the map’: what a huge supermarket means for a small city | Food

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