McDonald’s decision to launch a loyalty program will be made after several months of testing in the United States in regions such as Arizona and New England. Restaurant business report.
In April, McDonald’s US President Joe Allinger told analysts: Hamburger chain Digital sales for the first quarter were approximately $ 1.5 billion.
McDonald’s is betting on increasing these sales as more customers gather in the chain to take advantage of the offers offered through the MyMcDonald’s Rewards program.
McDonald’s Rewards works by splitting 16 different reward options into 4 different reward tiers and earning 100 points for every $ 1 a customer spends. CNBC Said.
Restaurant Business reports that small items such as hash browns, ice cream cones, mac chicken, and cheeseburgers cost 1,500 points to exchange. Items like medium fried and large iced coffee will give you 3,000 points.
Large items such as large frappe, filet-o-fish, large french fries and egg-filled sausage McMuffin each have 4,500 points, while Happy Meal, Big Mac, Quarter Pounder, bacon and eggs and cheese biscuits each have 6,000 points. Said.
As an additional benefit, according to CNBC, all customers participating in MyMcDonald’s Rewards can earn 1,500 points simply by signing up after the first order.
Loyalty programs exclude deliveries, Reuters report.
McDonald’s also takes advantage of loyalty programs when customers place orders in chains. According to CNBC, employees will greet loyal members by name in drive-through lanes, receive orders, and then receive a personalized email.
MyMcDonald’s Rewards is one of several McDonald’s initiatives this year to attract customers in an effort to compete with rival restaurant chains.
MyMcDonald’s Rewards will face restaurants like Dunkin’in person. Burger King, Popeyes, Starbucks have successfully launched a loyalty program to attract customers and increase 20 million app users.
It also provides McDonald’s with the opportunity to collect data about customers and sell them directly to them.
McDonald’s CEO Chris Kempczinski told investors in early June (through the restaurant business). “Loyalty is the gateway to knowing your customers, and once you know your customers, you can imagine all the other benefits that come from it.”
Kempchinsky also said McDonald’s plans to launch a loyalty program in the chain’s six largest markets (via Reuters) by the end of 2022, including the United States, Canada and perhaps Germany.
McDonald’s shares were trading at $ 234.83 as of Tuesday at 11:16 am EDT, up $ 1.93, or 0.83%.
McDonald’s To Roll Out MyMcDonald’s Loyalty Program July 8 Source link McDonald’s To Roll Out MyMcDonald’s Loyalty Program July 8