The car maker was instructed not to use one of the model names because it “does not respect” that the group in question is linked to the vehicle.
The Cherokee state demanded that the tribal name be removed from Jeep’s sport utility vehicles and called for dialogue with automakers on “cultural relevance.”
According to a statement, Native American Group Principal Chief Cherokee Jr. told Jeep’s parent company Stellantis that “he does not tolerate” the use of the name Cherokee in sports utility vehicles.
Mr. Hoskin commented in response to an inquiry from last month driver According to the group, following the car magazine, he made a zoom call with a representative of the car maker who contacted him.
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“I think it’s time for both businesses and team sports to stop using Native American names, images and mascots from products, team jerseys and sports in general,” Hoskin said. I am. In his first statement.
“I’m sure this is coming from where it was intended, but the fact that our name is on the side of the car doesn’t praise us.
“The best way to honor us is to learn about our sovereign government, our role in this country, our history, culture and language, and to be meaningful with federal-recognized tribes about cultural adequacy. It ’s a dialogue. ”
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Stellantis, the new name for Jeep’s parent company after the merger of Fiat Chrysler and PSA in France, did not immediately respond to requests for comment.
The Jeep has been using the Cherokee name since the 1970s, but stopped using it for several years before it revived in 2013.
Place of originJeep asked to change iconic car name by Cherokee Nation