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How e-commerce platforms are helping online sellers thrive

For the vast majority of companies, from small start-ups to large multinationals, the transition to online sales is rapidly becoming the best way to grow and develop their business. And whether you’re already online or thinking about moving from a physical store to the digital world, e-commerce platforms are the most common method used to set up a new online presence. ..

In 2020, the e-commerce business alone generated US $ 27,248 million in revenue in Australia. This is an increase of 22.1% over the previous year. So, with the e-commerce industry growing rapidly and potential sales growing significantly, is it time to get the most out of your e-commerce platform and move your business online? Read on to find out how e-commerce platforms are helping online sellers prosper …

What is an e-commerce platform?

The e-commerce platform is the starting point for selling products and services online. Previously, you had to buy standalone e-commerce software to set up an online retail store. The software had to be extensively developed and managed by an in-house IT team, delaying the transition to the digital world.

That’s where the e-commerce platform comes in. Providing a Software-as-a-Service (SaaS) platform for hosting and setting up an online store will greatly ease the lives of companies wishing to deploy online. The maintenance and maintenance of the website is not your responsibility as the e-commerce platform is hosted externally rather than managing the online shop internally.

How can an e-commerce platform benefit your business?

From a time and money investment perspective, choosing an e-commerce platform for your online website seems logical. But how else can they benefit your business?
Keep up with trends

Most e-commerce platforms are run by digital experts, who keep up to date with the latest trends and keep your website as up-to-date as possible. And you can rest assured that your e-commerce site sales will increase over time. In fact, Forbes predicts that online sales will increase by 1% to 1.5% during Christmas 2020 in the United States.

In a good company

When you sign up for many e-commerce platforms, you are in a good company. Some of the world’s largest companies host and manage their websites through e-commerce platforms such as Shopify, WordPress and WooCommerce. One of the largest social media platforms, TikTok has recently moved to social e-commerce with a deal with Shopify.

Easy to adapt

One of the biggest benefits of e-commerce platforms is the ease with which you can scale and develop your website. From woocommerce order management plugins to Magento augmented reality extensions, you can let your website do much more for your business.

If you’re looking to move to an online retail business and just want to further develop your site, the e-commerce platform is one of the easiest and most effective ways to build and host a new website.

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