Facebook Reverses Australia News Ban In ‘Proxy Battle For The World’

Facebook On Tuesday, he said he would restore the Australian news page after negotiating with the government a change to a bill that would force tech giants to pay for the media content displayed on their platforms.

The federal government and Facebook have been trapped in standoffs for over a week after the government introduced disputed legislation. Facebook Google’s dominance in the news content market.

Facebook Last week, it was criticized by publishers and the government for blocking Australian users from sharing and displaying news content on the platform.

However, after a series of discussions with Treasury Secretary Josh Frydenberg Facebook CEO Mark Zuckerberg has signed a concession deal and Australian news is expected to return to social media sites in the coming days.

This issue has received widespread international attention as other countries, including Canada and the United Kingdom, are considering similar legislation.

“”Facebook Reunited with Australia, Australian news will be restored to Facebook “Platform,” Frydenberg told reporters in Canberra on Tuesday.

Frydenberg said Australia was a “world proxy dispute” as other jurisdictions involved tech companies on a variety of news and content issues.

Big Tech and the media have been fighting for news content rights in other jurisdictions, but Australia’s proposed law is the most extensive and is considered a possible template for other countries.

“”Facebook And Google doesn’t hide the fact that they know that the world’s eyes are on Australia, and that’s why they wanted to get executable code here. ” Said Frydenberg.

Australia offers four amendments. This includes changes to the proposed compulsory arbitration mechanism used when tech giants are unable to enter into contracts with publishers for fair payments to display news content.

Robert Cianflone ​​/ Getty Images

Facebook was criticized by publishers and the government last week for blocking Australian users from sharing and displaying news content on popular social media platforms.

Facebook He said he was happy with the amendment. The amendment will now need to be legislated before Congress.

“From now on, the government has made it clear that it will retain the ability to decide whether the news will be displayed above. Facebook This is to prevent it from being automatically subject to compulsory negotiations. “ Facebook Campbell Brown, vice president of the Global News Partnership, said in an online statement.

She said the company will continue to invest in news globally, but “resisting media conglomerates’ efforts to advance a regulatory framework that does not consider true value exchange between publishers and platforms.” Facebook.. “

The government insisted that it would not change the law until Monday.

Analysts said the concessions have made some progress on technology platforms, government and the media, but there remains a lot of uncertainty about how the law works.

The amendment includes an additional two-month mediation period prior to the intervention of a government-appointed arbitrator, giving the parties more time to reach a private transaction.

Also, insert a rule that takes into account the existing media transactions of the Internet company before the rule takes effect. This encourages Internet companies to do business with smaller retailers, Frydenberg said.

The so-called media negotiation code was designed by governments and competition regulators to address the power imbalance between social media giants and publishers when negotiating payments for news content used on high-tech corporate sites. it was done.

Media companies argue that they should be compensated for the links that drive viewers and advertising costs to Internet companies’ platforms.

A Nine Entertainment spokesman welcomed the government’s compromise.Facebook Return to negotiations with the Australian media organization. “

Seven West Media, a newspaper company on television, said it had signed an intention to sign a content supply contract. Facebook Within 60 days.

The representative of News Corporation, which announced a global license agreement with Google last week, did not get immediate comments.

The suggested code applies to Facebook Google advised the government on the law, although competition regulators are likely to add other tech companies.

Tama Lieber, a professor of internet studies at Curtin University in Australia, said FacebookIt was premature to say how the proposed law would work, but the bargaining tactics hurt its reputation.

“The law itself remains untested. It’s like a gun on the desk of an unused or tested accountant,” Lieber said.

Frydenberg said Google welcomed the change. A Google spokesman declined to comment.

Google also previously threatened to withdraw search engines from Australia, but later made a series of deals with publishers.

Rod Sims, chairman of the Australian Competition and Consumer Commission, the main designer of the law, declined to comment.

According to Frydenberg, the government plans to introduce an amendment to the Australian Parliament on Tuesday. The two parliaments of the country need to approve the amended proposal before the bill can be passed.

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Place of originFacebook Reverses Australia News Ban In ‘Proxy Battle For The World’

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