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Cardigans are back in fashion as Australian knitwear sales spike | Photos

Humble cardigans, such as those found in Lara Worthington and Bella Hadid, have returned to fashion radar with a clear twist.

Knit cardigan is back Huge A surge in sales of the classic sexy take in the wardrobe.

With celebrity fans from Lara Worthington to Bella Hadid, it was Katie Holmes who returned the button-up knitwear to the fashion radar with almost one hand (the kite set she wore). Sold out in less than an hour on Net-A-Porter).

Today, demand is skyrocketing worldwide and in Australia, with cardigan searches increasing by 50%. Jean and Australian Label The $ 189 cardigan, which is in high demand, has become a hot topic on Instagram.

According to Trend Forecaster and shopping platform Lyst, cardigan searches worldwide increased 34% month-on-month.

The most sought after brands are Jacquemus, Bode, JW Anderson, Alanui and Paloma Wool, with the most searched for “patchwork,” “chunky,” and “color block” designs, a Lyst spokeswoman told NewsCorp. Speaking exclusively.

The number of long cardigan searches also increased by more than 20% month-on-month.

In Australia, demand for cardigans increased by 50% last month, Lyst said.

Searches for sets of cardigans and singlet tops or bras in Jackmus increased by 25%, as seen in Holmes, Kite and Beaver, and are popular among Australian shoppers Acne Studios, Olivia Rubin and Isabel Marant. had.

Holmes outfits wearing Khaite Fisherman-style cardigans over $ 1,500 and matching cashmere bras became popular in 2019, and Internet searches for “Katie Holmes cardigans” surged.

“It was very comfortable and easy,” Holmes said earlier. trend She teamed up with jeans in New York and wore clothes that she didn’t expect to have such an impact, a little off her shoulders.

Beaver turned his head around with a set of Jackmus cardies and bras, and Hadid had a similar style. Hadid wasn’t wearing anything underneath.

Luxury site Net-A-Porter Senior Market Editor Libby Page He said the cardigan trend came from the blockade of COVID.

“The cardigan trend is a direct result of the new normal we’ve found,” Page said.

She added: “Cardigans are not only more cozy than sweaters, they also give the feeling of being organized overall. It’s the perfect item for zooming.”

“Over the past year, the popularity of knitwear in general has increased, and customer interest in cardigans has grown significantly.”

Net-A-Porter’s top sellers include Khaite’s cardigan along with high-end labels Totême, Loulou Studio and Proenza Schouler, as seen on Holmes. “The black cropped version of this brand is currently doing better and better among our customers,” says Page.

REVOLVE rules

That’s the case for games, setIn the match at Revolve, the cardigan-based “set” and the bralettes, crop tops, singlets, or tanks underneath have teamed up to become an important trend this season.

“We love good cardigan moments,” Revolve’s chief brand officer, Lysa Jerona, told News Corporation from her base in Los Angeles.

“The cardigan returned to the’set’and during the pandemic it turned out that the first thing he wore was sweat.

“I think I’m getting tired of sweating … The cardigan and crop that match it are so cute.”

She added: The knit is still really big for us, it’s comfortable and chic and you can wear it around the house, “Gerona added through the zoom.

“It rose from the sweat game people had a year ago. I think it will continue.”

What does the muse look like? She said Beaver’s view of cardigan trends was perfect. “I really, really love her style,” said Jerona.

“Even when she’s in’pandemic outfit’, sweat and so on, she knows how to make it cool and her own. “

With JEAN-IUS

Australian designer With Jean’s “Carry” cardigan This season, word-of-mouth has spread on Instagram, as seen on almost all trend-setting models and social stars.

Evangeline Titilas, co-founder and director of Jean, said the Brisbane-based brand cardigans Green and Orange (price $ 189) were “strongly sold out.”

“We’re definitely making strong sales with these items and they’re really responding,” said Titilus.

Sami Lorking-Tanner, co-founder and director of Jean, adds:

“We love how versatile the cardi is and it will be an item (and) category that we continue to grow,” said Lorking-Tanner.

cover up

From luxury to bargains, these are the six cardigans you need to know.Jean’s smooth and sexy “Carie” cardigan ($ 189) Juicy, Glassons rib cardigan ($ 29.99).

Short and sweet Song of Style cardigan Revolve ($ 236).

Khaite’Scarlet’ cardigan seen at Katie Holmes Net-a-Porter ($ 2,145), and ALEXACHUNG’Karlin’ cashmere cardigan ($ 493), also via Net-a-Porter..

Cardigans are back in fashion as Australian knitwear sales spike | Photos Source link Cardigans are back in fashion as Australian knitwear sales spike | Photos

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